Zard

ZARD Collection is a new name in the Iranian fashion industry that intends to enter the market by designing and producing various types of clothes for young Iranian women.

This collection needed a visual solution to convey “accurate implementation of the design”, “implementation of quality products” with the support of an “easy and pleasant experience” and “dynamic, witty, modern, and specialized services” in the field of sales and after-sales service.

The expansion of products and services, as well as the geographical development of the market (entering foreign markets), were to be considered in the process of designing the visual identity.

The modern typographic logo designed by Dan’s lab is a visual manifestation of the brand idea, with the overlapping ‘dynamic’ running through ‘modern’. The logotype has been adjusted to produce arch letterforms, born from complete arch, reflecting the Iranian forms

The identity provides ZARD with a flexible visual language that can be creatively used to communicate and align with different customers.

The brandmark’s colorways are flexible, adapting to the space in which it sits.