Bahār -e Āfiat

Dans lab created the brand identity for BAHAR E AFIAT, a Social Enterprise that provides free practical, emotional, and social support to complex patient and their family and friends.

Based on progressive ideas about complex patient empowerment by its founder Dr.Abolhassani, Bahar e afiat program is designed as a solution for deficiencies of the health system in relation to the condition of patients.

Dr.Abolhasani believed that in order to live more positively with complex problems, people needed information that would allow them to be informed participants in their medical treatment, stress-reducing strategies, and psychological support.

Bahar’s aim is to provide a better, possible experience for those going through difficult situations and empower them for the future.

The bahar e afiat branding is designed to serve all these purposes. The identity centers on spring. Spring is the season to grow again and renew.

The logo pairs the monogram and Calligraphy, which also reflects the modern identity and the founder’s personality.

The symbols transcend language, and In Iranian art, Persian miniature and Nastaliq, are symbols of spring